Google Analytics

Home / glossary / Google Analytics

Google Analytics is the industry standard for tracking website data.

  • Where do visitors come from? (Adverts, Social Channels, etc)
  • How many visitors is the site getting? (Traffic)
  • Click tracking for enquiry forms, images, links to social media etc (Conversions)
  • Scroll Tracking (How far down the page do they scroll?)
  • Which products/services get the most attention?